Nordmann, Rassmann GmbH—one of the world’s leading distributors of specialty chemicals and natural raw materials—set out to strengthen a unified brand identity across its international group. Syndicate developed the global brand strategy and designed the new corporate identity for the long-established Hamburg-based company.

Within this framework, I developed spatial concepts for façade branding, meeting rooms, the entrance lobby, and the signage system at the company headquarters in Hamburg. In addition, I designed a modular exhibition system to support the brand relaunch. The concepts were realized in collaboration with the local exhibition stand builder Step One.

Agency: Syndicate Design AG

Execution planning: step one GmbH

Production: step one GmbH