As part of the brand relaunch of the confectionery manufacturer Haribo, a standardised, cross-border outlet shop concept was to be developed. The new store design builds a visual bridge between packaging and shopping experience, making the brand world tangible at the point of sale.

The first shops with the new design were realised in Barcelona, London and Montabaur. In addition, POS solutions for food retailers and an exhibition stand for the TFWA A&P 2017 in Singapore were designed and realised. The new retail design was summarised in a style guide after development and is now the guideline for all future shops. By opening its own stores, HARIBO has embarked on a new path and opened new shops in over 30 locations worldwide.