As part of HARIBO’s brand relaunch, a standardised yet flexible outlet store concept was developed for international rollout. The design translates the distinctive visual language of HARIBO’s packaging into a spatial experience, making the brand world tangible at the point of sale.

The first stores were realised in Barcelona, London, and Montabaur. The concept was further extended to POS solutions for food retailers and an exhibition stand for TFWA A&P 2017 in Singapor, ensuring a coherent brand experience across all physical touchpoints.

The complete retail design was consolidated into a style guide and now serves as the global framework for all future stores. With the launch of its own branded retail spaces, HARIBO embarked on a new strategic direction and has since opened stores in over 30 locations worldwide.

Agency: Syndicate Design AG

Production and Planning: ZEISSIG GmbH & Co. KG