The booth concept translates Sennheiser’s core values of precision, innovation, and acoustic excellence at the Integrated Systems Europe (ISE) trade fair 2016 in Amsterdam. A suspended architectural frame defines the stand, creating a strong presence while organizing the space into distinct zones for presentation and interaction.

A restrained material and color palette, combined with integrated lighting, underscores the brand’s technological precision and creates a focused atmosphere within the exhibition hall. The redesigned counters act as central points of engagement, integrating product presentation and use seamlessly.

Visual communication was developed in collaboration with the Kochstrasse agency from Hanover. The stand presented the newly developed TeamConnect conference technology in a direct and accessible way.

Agency: Syndicate Design AG

Communication Design: Kochstrasse - Agentur für Marken GmbH

Production: ZEISSIG GmbH & Co. KG