Rossmann

Retaildesign

In 2013, the drugstore chain Rossmann commissioned Syndicate to develop a new, modern store design. The project involved revising product categories and shop elements, introducing new service features, and creating a design tailored specifically to Rossmann.

During the concept and development phase, I was part of the team responsible for visualizing the design concepts. As the project progressed, I supervised the development of the photo world and collaborated on the detailed development and realization of the flagship store.

In November 2014, the first Rossmann flagship store featuring the new design opened in Berlin-Charlottenburg. Spanning two floors, the prototype store served as a model for the Europe-wide rollout.

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