‘Welcome home, welcome to Scandinavia’ is the leitmotif for the Heinemann Duty Free Shop at Oslo Airport, creating a new kind of shopping experience for arriving passengers. The regional reference in the design and product range sets new standards in travel retail. Since the completion of the terminal, this shop has been the largest duty-free arrival shop in the world with an area of 4,000 square metres.

It was a particular challenge not to be able to advertise tobacco and alcoholic beverages due to Norwegian legislation. For this reason, the focus was on exciting materials and a pleasant and warm shopping atmosphere to create emotional appeal, core categories were expanded and new areas such as multimedia hot zones were created to advertise seasonal promotions.